Although Internet medical treatment is once again hot this year, it seems that it still feels the silence of this industry after 2016. It was also at that time that the famous doctor knife was in silence with the entire Internet medical industry . When I saw the famous doctor's chief executive Su Shu again, he just finished wearing the company culture shirt. He told Yiou that he was healthy. He had five pieces of such clothes, and he wore them almost every day. Su Shu, who wears different custom shirts every day, has become Past tense.
Su Shu said that in the days when the famous doctors were in the process of retreating, he was taking root in the primary care, sitting on the front line of the green leather train. Two years later, the famous doctors have developed 2.0 and 3.0 business on the basis of 1.0, and for the first time in the first quarter of this year, they first ushered in the first break-even of the famous doctor.
In fact, the core participants in the entire health care system are nothing more than doctors, hospitals and patients. It is also based on the logic that when the famous doctors develop the 2.0 and 3.0 businesses, the main purpose is to integrate these three core participants and form a complementary relationship with the 1.0 version.
Patient: spelling single + no difference, grassroots + high end
1, spelling single + no difference
Just as the Internet medical enterprise was in silence, Su Shu also led the famous doctors and surgeons to embark on the road of retreat. In the famous doctor's knife 2.0 business, the main development is the specialist close-up medical association. In fact, this concept was first proposed by the state. It aims to deepen the integration of medical resources, optimize the allocation of human resources, promote the flow of doctors, and finally improve the graded diagnosis and treatment system to solve the problem of difficult patients to see a doctor.
Of course, the proposal of a close medical association is mainly due to the needs of patients. Su Shu explained by example that the patient needs to pay an appointment fee through the 1.0 version of the appointment specialist, and in the 2.0 close-type medical association business developed by the famous doctor, the experts and the grassroots hospital will cooperate in depth through the famous doctor. The resources are deeply integrated.
In this way, the expert can reduce the average cost of the patient by increasing the efficiency of the expert while improving the efficiency of the expert for more than one operation. In addition, Su Shu told the billion euros of health, the domestic eight trillion medical market is nothing more than the prescribing and opening of the knife, since the introduction of related policies such as zero-addition of drugs, surgery has become the deepest in the entire medical value industry chain. A ring.
But in the eyes of Su Shu, in the past, there were too many middlemen in the trillion-level medical market. The famous doctors through the development of the 2.0 close medical association business, through the operating room upgrades for the primary hospitals, hardware quality improvement, and even provide related surgical consumables, can significantly reduce the difference that the middlemen have earned.
2, grassroots + high-end
In addition, while developing the level of primary medical services, the famous doctors launched the 3.0 business. The self-operated day surgery center and the MDT multidisciplinary medical clinic covering the world's famous medical resources will open at Shanghai Hongqiao International Medical Center. .
Su Shu told Yiou Health that the 3.0 business of the famous doctors is mainly for high-end users. Therefore, 2.0 and 3.0 are complementary businesses, which is just the combination of primary care and high-end medical care. In addition, the two businesses can also achieve linkage effect. While the 3.0 business meets the high-end needs of patients in primary hospitals, the postoperative rehabilitation of patients can still be carried out in primary hospitals, thus achieving two-way referral.
Hospital: Granting people to the grassroots layout
In the process of developing this compact specialist medical association, Su Shu found that it is not enough to teach people to fish. In his view, only the promotion of people can help the sustainable development of primary health care institutions, thus solving the problems of supply side deficiency and insufficient quality medical resources. In the process of cooperation with primary medical institutions, experts and primary hospitals are closely bound partners. Su Shu said that only when everyone's goals are the same, experts will really drive the development of primary hospitals.
At present, the famous doctor has cooperated with 1000 hospitals across the country, integrating 10,000+ free beds. In addition, in the construction of close medical associations, the famous doctors have built around the first-tier cities and have cooperated closely with more than 70 grassroots hospitals. It is expected to expand to 100 primary hospitals by the end of 2018.
Among the 1,000 primary hospitals that cooperate with famous doctors, most of them are city-level and county-level hospitals in non-capital cities, and the local population is basically over 300,000. Su Shu said that from the perspective of population-based morbidity and basic configuration of the surgical environment, such a choice can greatly improve the diagnostic rate of experts.
Doctor: Satchel
As an Internet company, Su Shu said that what he is best at is to empower grassroots hospitals by leveraging their operational capabilities. As a key link in the medical system, doctors and doctors hope to let doctors experience the diagnosis and treatment environment of “squatting in the bagâ€, and the subject appeal of the village doctors and the operational ability of the platform become its core elements.
The famous doctor first binds the experts and the grassroots institutions through the form of partners, and signs long-term agreements with the experts through the project form, so that the experts can deeply support the primary hospitals. Therefore, while the experts go to the primary hospital for treatment, they will also gather the surrounding village doctors for training. While helping the grassroots doctors improve their medical standards, they can also establish a brand for the experts and solve the problem of “recognizing the temple and not recognizing the monkâ€. Dilemma.
In addition, Su Shu told Yiou Great Health that the current famous doctors will establish a three-person operation team in the process of establishing cooperation with the grassroots hospitals. The team includes high-end talents with professional training, local people familiar with local customs and the hospital. Contact person. Su Shu said that by building such an operation team, it helps to better connect online and offline networks.
At present, the famous doctors have cooperated with 30,000 experts, all of whom are deputy directors of surgeons and above, accounting for 60% of the total number of surgeons above the national deputy director.
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