Don't be a reformist, Donglei Brain Hospital builds a “business” sustainable

When the private medical industry once again stood on the custodial, the companies in the industry may be like the executive vice president of the Donglei Brain Doctor Group, Dong Fanting, less inspiring than before, and more thinking about the future sustainable development path of enterprises. explore.

Based on the opening of domestic policies and markets, the doctors' group has developed rapidly. However, Dong Fating believes that doctors' groups are generally dominated by loose alliances and part-time jobs, and their development stage is still in its early stages. From private medical care to the entire domestic medical and health field, the lack of quality medical talents is a common problem facing the industry.

Forming a revolutionary doctor

In fact, in the United States, the practice of the doctor group has been relatively mature, and the degree of market operation has reached a high level. On the other hand, in the "continued blowout in the inventory!" The number of doctors in the country is close to 700, of which 29 have been financed. It can be seen in the article that among the 700 doctors' groups, the enterprises that are truly effective in large-scale development account for a relatively small proportion. In Dong Fanting's view, first of all, in the way doctors manage, most companies have no choice.

Compared with the employment methods of doctors in the system, the doctors' group in China is indeed a revolutionary road to change the way doctors practice. However, Dong Fading firmly believes that from the ancient times to the present, reformists on the road to reform cannot fundamentally promote the development of new things. Therefore, the Donglei Brain Doctor Group is on the road of reforming the practice of doctors, and it is necessary to form a team of doctors in the form of revolutionaries.

1. Innovative service awareness

Judging from the development path of the market-oriented doctors' group in the United States, doctors are only one of the ways of practicing. In China, in recent years, the government has begun to vigorously advocate social education, and supports doctors to practice more, but there is no clear industry norm in the industry to constrain the planning and development of doctors. In the end, most of the current doctors' groups in China are more like the result of several doctors who practice more.

In Dong Fanting's view, such a phenomenon mainly depends on what the doctor's goal is from the system. He believes that the doctors' group practice has indeed subverted the traditional system of practice, and the reformist doctors only used the two or three doctors to feel the benefits brought about by the new system for the purpose of early adopters. In this way, it is indeed possible to promote the development of a doctor's group on a small scale, but it cannot be operated on a large scale.

Dong Fating told the billion-dollar health that the Donglei Brain Doctor Group took the revolutionary road. In order to make the doctor group develop in a large scale, it is only necessary to develop doctors outside the system. At present, the Donglei Brain Doctor Group is mainly composed of three core doctors, consultant doctors and cooperative doctors. Among them, the core doctor is composed of about 10 full-time neurosurgeons. The consultant doctor is a well-known expert consultant in the field of brain science. More cooperative doctors mainly establish a cooperative relationship with the Donglei brain doctor group through part-time work.

Of course, in China, for a doctor, getting out of the system means meeting the risk. The risk is mainly due to the current situation that the domestic patients choose to see a doctor and recognize the temple. Based on this, Dong Fating believes that regardless of the doctors within or outside the system, raising the awareness of personal brand is the current domestic doctors must change their consciousness.

In this regard, the Winter Ray Brain Doctors Group regularly offers market brand training courses for doctors. Dong Fading told Yiou Great Health that doctors' service awareness and market awareness are one of the criteria for the selection of doctors by Donglei Brain Doctors Group. The training course is mainly for in-system and out-of-system doctors, providing different personal brand effects for different stages. Methods. When doctors change their consciousness, this method has also become a channel for companies to attract doctors.

2. Reforming the reserve talent training mechanism

When the doctors group decided to scale up, it was destined to cross the gap between personal brand and group brand. In addition to the quality of service, the Winter Ray Brain Doctors Group also uses the growth rate of doctors as one of the criteria for choosing a doctor.

The large-scale development of the Donglei Brain Doctor Group is based on the overall brand standardization of the export doctor group. Based on this development concept, Dong Fating told the billion-dollar health that doctors who are out of the system need more professional academic ability. Rapid growth, its service capacity needs to be infinitely close to Dr. Song Donglei's medical service level within a limited time.

In fact, this also leads to another risk that doctors need to face when they step out of the system, that is, how to improve their professionalism. Public hospitals are the natural breeding base for doctors because of their rich outpatient volume. However, in the eyes of Dong Fating, the efficiency of cultivating doctors' professional standards in public hospitals is slightly slow. For example, doctors and nurses are not efficient in arbitrarily checking the house every day. In some complicated procedures of public hospitals, it is not intended to lengthen the doctor's growth cycle, etc., which seems to be completely optimized by the doctor group in the training mechanism of Dong Fading.

In order to help doctors improve their professional level, the Donglei Brain Doctor Group regularly provides academic training courses for doctors in the field of the brain every year, and only recruits 16 students per batch. Most of these doctors are intermediate doctors in second- and third-tier cities. Dong Fanting told Yiou Da Da Health that by setting up an academic training class, they can first establish the brand of Donglei Brain Doctor Group in the hearts of these doctors.

In the future, on the one hand, these doctors can become potential co-doctors in the future of Dong Lei Brain. On the other hand, when these doctors face referral choices on their respective platforms, the Dong Lei Brain Doctor Group can be the referral route of their choice. This has added new and more reliable access to the doctors' group.

In addition, in terms of doctors' criteria, Dong Fating believes that the medical services provided by doctors are different for different patient needs. Therefore, this does not mean that only those experts with their own traffic can get out of the system and join the team of doctors.

Build a doctor's group pivot

Of course, the standardized construction of the doctor group industry and the large-scale development of enterprises are not only developed by the management of doctors, but also the selection strategy of the doctors' group business operation mode. In the United States, most of the doctors' groups are mainly light assets, but Dong Farting believes that there is still a clear gap between the overall medical system construction in China and the developed countries. Therefore, he believes that the development of the domestic doctors' group needs a better fulcrum.

In view of the fact that the current domestic Internet medical development is still in the exploratory stage, the construction of private hospital medical mechanism needs to be improved. Dong Fanting believes that in the case of the doctor group, the current domestic medical service platform cannot be called a good fulcrum for the time being. In addition, the brain diseases have high requirements for medical equipment and service environment. The Donglei Brain Doctor Group finally decided to develop an offline specialist hospital to expand the development of the doctors' group with a combination of light and heavy.

According to the health of 100 million euros, the offline specialist hospital of Donglei Brain Doctor Group is expected to invest 100 million yuan. The hospital scale is 200 beds, with a total area of ​​about 18,000 square meters. At present, the hospital is already in the preparatory stage and is expected to be established in Qingpu District, Shanghai in the second half of next year. Dong Fading said that the specialist hospital will be based on neurosurgery and supplemented by neurology. In the future, it is expected to recruit 200 to 300 doctors and cooperate with more doctors.

Turkish Towel

Turkish Towel, cool Turkish Towel, cotton Turkish Towel, gym Turkish Towel is our product range. Welcome to ask as sample.

We are high quality towel manufacturer for more than 10 years. We also produce Sports Towel , Microfiber Sports Towel, Cotton Sports Towel, Gym Towel , Sport Towel , 100% Cotton Beach Towel, 100% Microfiber Beach Towel, Tukish Towel and etc.

Turkish Towel,Cool Turkish Towel,Cotton Turkish Towel,Gym Turkish Towel

Suzhou Golden Gamrnet MFG Co.,Ltd , https://www.suzhoumfg.com