The original slogan "The next stage of the Internet is the Internet of Everything" has recently been intensively responded by IoT players. With the approach of the 5G era, IoT is accelerating, and the smart home field is particularly lively.
On December 26, 2018, Huawei announced the AioT eco-strategy and held an unveiling ceremony for the IoT lab in the consumer sector, claiming to be involved in IoT development in the categories of wear, AI speakers, lighting, security, and environment. Three days later, Xiaomi signed a strategic cooperation agreement with TCL Group. The two parties will carry out joint research and development on the integration of high-end basic components of intelligent hardware and electronic information core, and promote innovative intelligent products.
In addition to this "big move" in the New Year's Eve, Internet technology giants are also "filling in". After the outside world thought that Tencent had a "smart" for smart speakers, on December 18, 2018, it launched a smart speaker with a screen, "Dangdang Smart Screen", it seems that it is not willing to give up the smart home market.
In addition, Samsung launched "Samsung Zhijia" at the Galaxy Note9 conference, LG U+ created a customized version of the Internet of Things bedroom system, and BlackBerry opened its technology license to smart home equipment manufacturers. "Grassroots" Huaqiang North smart home products and technology are hot... ... there is reason to believe that smart homes are already on the road to breaking out.
In this process, in addition to dazzling products and technologies, from the real world case, the theme of “health†has quietly emerged in the smart home industry.
For example, Huawei Hilink platform began to emphasize its health concept for users, the official website ushered in its health concept, "sleep in the rainforest last night, try to gliding in the sea breeze today" - smart home equipment can be activated by one button, adjust The environment enters the so-called "island climate", intelligent air detection, daily dust removal, and air purification;
And LGU+ is more subdivided, directly eyeing the sleep health, not only has the "IoT sleep light" single product, but also tries to lay out the user's sleep health from the perspective of the overall bedroom solution.
It can be seen that the new blue ocean of intelligent health, which has been continuously stimulated by the demand for health management, is becoming a hunting ground for Internet technology giants and new entrepreneurs. At the same time, there are more “health segments†in sleep. Investment and entrepreneurial opportunities.
Why is “smart health†a sudden emergence in the IoT intelligence space?
If there is any explosion in the IoT smart health products in the consumer market, the smart bracelet will undoubtedly bear the brunt. In September 2018, Xiaomi officially announced that the global sales volume of the bracelet has exceeded 50 million, leading the sales of IoT smart health products market.
The step-by-step and heart rate is the most direct value that the smart bracelet brings to the user. The Xiaomi bracelet is directly related to the pursuit of health and the concern of young people.
In fact, after the fresh, users often ignore and forget to set up the home air conditioner with the mobile phone APP before going home from work. It is also difficult to have a continuous interest in shouting (speech recognition) lights. These smart home fields Innovation, in the strict sense, is just an "embellishment" in the lives of ordinary people, and it is a function of "icing on the cake".
Health is not the case. It is a “rigid demand†for users who are awakened by a wide range of health awareness. This kind of rigid demand often has the feature of “users can't realize it†—the user can turn off the lights and turn on the air conditioner personally, but it is difficult to measure the heart rate in real time.
According to the UK's professional medical health information platform Hospital Hub, the health and wellness segment of the future connected household income is expected to grow from 6.67 billion US dollars in 2017 to 22.26 billion US dollars in 2022, with a compound annual growth rate of up to 27.3%.
Among them, according to a foreign report called “Vision 2025-Healthcare in the Smarthomeâ€, health care has shifted from passive to active , and a huge market is being used for smart products that can provide health and wellness services through smart homes. Open the door.
Correspondingly, smart bracelets, sphygmomanometers, blood glucose meters, body fats and even gloves, water cups, sports shoes and other products are constantly available, and giants such as Xiaomi and Huawei, as well as countless small and medium-sized entrepreneurs, have poured in.
Why is “sleep monitoring†the first to emerge in the smart health market?
“Smart Health†itself is a huge market, and there are too many venues for players to hunt. However, it is surprising that less “sleep monitoring†in the spotlight has gradually become the focus of attention in recent years. Beddit, Earlysense, Withings, Sleepace, and other platforms have emerged at home and abroad, and most of them are "speaking and making a fortune."
Among them, the entry of technology giant Apple has become the vane of the sleep monitoring industry.
In May 2017, Apple acquired Beddit Sleep Monitor, a Finnish manufacturer of sleep monitoring and management equipment, to cut into IoT from sleep monitoring. In the past 2018, Apple launched the new Beddit 3.5 sleep monitor on its US official website. Prior to this, Apple had applied for and obtained patents such as “sleep delay-based adjustment alarmsâ€.
Apple's emphasis on bedroom scenes and sleep physiology data predicts that sleep monitoring will play a pivotal role in the future development of smart homes, AI applications, mobile health and other industries.
The reason why “sleep monitoring†is the first to rise is that it follows the “rigid demand†of smart health (more powerful), and on the other hand, it is based on the special advantages related to sleep scenes .
1. In a lively, "smart health" in the "passive" scene appears empty
The usage scenarios of most smart health products reflect the word "active":
A. In terms of time, whether it is work or life, it is located in the “blinking†period of the consumer, or if the bracelet product can be worn while sleeping, but it is reflected by the user to detect the day/night need to take the initiative to open the APP, domestic sleep Monitoring vendor Sleepace's sleep survey shows that only 10% of smart bracelet users wear while sleeping;
B. The use method requires “active operationâ€. The bracelet should be worn and set, the cup should be shaken, the blood sugar should be measured, and the shoes should be walked.
C. Most products rely on “active†sensors.
It is clear that the health management of one-third of the life's sleep time, passive no need to operate (this kind of scene is more dependent on passive sensors) has long been ignored. From a market perspective, when day-to-day, actively-operated, active-sensor-based areas are clustered, sleep monitoring, a passive solution to sleep scenes, gains market emptiness.
Take over the sleep scene and become the blue ocean in the blue ocean.
2, sleep monitoring, so that the "rigid demand" of smart health is stronger
According to the World Health Organization, the global rate of sleep disorders is 27%. The sleep survey released by the China Sleep Research Association in 2016 showed that the incidence of insomnia in Chinese adults was as high as 38.2%, and more than 300 million Chinese had sleep disorders, and this data is still rising year by year. In addition, the professional medical information platform Artex Network released a report that the scale of the domestic sleep health industry reached 211.4 billion yuan in 2015. According to the analysis of the China Industrial Information Network, the global sleep medical industry market reached US$254.09 billion in 2015. .
The problem of mass sleep is becoming more and more serious. Cardiovascular and neurological problems that can be related to sleep quality have been valued by most people, especially in recent years, when the dying haze is over (refer to the reports of sudden death of young employees in Dajiang and Huawei), users are sleeping. Quality care will only increase with each passing day.
Sleep monitoring has become one of the few smart health fields with more rigid needs . It may have more urgent needs in the real market than step counting, measuring exercise heart rate and measuring body fat.
At the same time, smart health products or solutions that use sleep monitoring also solve the problem of the frequency of use of emerging technology commercial landings. For example, sleep accounts for one-third of the time in life, and users with sleep disorders once use sleep monitoring. Products, is equal to becoming a "frequent customer" of IoT - high - frequency, stable users will be the core resources of IoT.
3. Traditional manufacturers have strong willingness to change and actively cooperate
In the field of sleep monitoring, there is also a special kind of existence - traditional furniture and home textile manufacturers that were difficult to meet with IoT.
In the increasingly fierce competition in the traditional furniture and home textile market, the active home textiles under the health banner has become an important weight to win consumers' choices. Manufacturers are stepping up their actions. For example, Jinkeer, who is sleeping with Sleepace, is Actively explore how to apply sleep monitoring solutions in mattresses and other places to create the so-called “Jin Keer Future Sleep Systemâ€.
In addition, Sleepace's sleep monitoring solution has also been actively cooperated with manufacturers such as Luo Lai and Meng Jie. According to Huang Jinfeng, the head of Sleepace, it is estimated that by 2025, 10% of households will use smart pillows, mattresses and other products directly related to sleep monitoring.
There are neglected scenes, more rigid demand, and the active participation of traditional manufacturers. The rise of “sleep monitoring†is expected.
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