Wenzhou German beer imports increased 560.61%

Like the initial enthusiasm for red wine, Wenzhou’s enthusiasm for imported beer also burst across the board this summer. The reporter learned from the Wenzhou Customs yesterday that from January to July 2013, the total amount of imported beer in Wenzhou City was 248,900 liters, with a total value of 315,500 US dollars, of which German beer imports totaled 208,500 liters, with a total value of US$21.94 million. Ranked first, an increase of 560.61% and 337.06% year-on-year, respectively, and Belgium Beer ranked second in terms of total imports and total value of imports by 18.55% and 30.38%, respectively.

"Playing" imported beer into fashion

The imported beer is still new in Wenzhou market last summer, but this year, drinking imported beer has become fashionable.

“I regularly import beer from the Internet and buy 20 bottles at a time. I have eight or nine items and I drink slowly in the refrigerator.” Mr. Ke laughed that he was not a drunkard, but he preferred to taste imported beer of various tastes since he entered the summer. The type and taste of imported beer have been known to the public. “I like to drink Fujia White Beer and Roosevelt No. 10 dark beer. The former has a light, fruity smell at the entrance and a bitter taste afterwards. It is not comparable to ordinary light beer. The latter alcoholicity. Up to 11° brings a rich aroma of fruit-blended alcohol that can last a long time.”

After Missy accidentally touched imported beer, she often called friends and friends to import beer bars. “Friends who like to blow a bottle when they enter the bar are now getting used to drinking glasses of German or Belgian beer. It's almost like drinking three glasses a night.” Miss Ye says that she can get together and drink a “deep powder” now. There are more and more "Fu Jia Bai" friends.

Mr. Ye, the head of Qimeng Wine World, told reporters that in general, German beer sales are best, mainly for ordinary bars, hotel wholesale sales, etc., while Belgian beer is more and more popular with young people because of its richer taste.

According to reports, Germany and Belgium are the two largest beer producing countries in the world. Wenzhou’s imported beer also mainly comes from Germany and Belgium. It also comes from France, Mexico, and Portugal. There are various fruit flavors, coffee flavors, and oak flavors. Bottle packaging is more refined. “For Belgium beer, for example, the Belgian beer bottles of various brands are very delicate. Some of them will also be limited editions, collector's editions, etc. Many people will enjoy collecting bottle caps.” Ayong, head of the DM bar, believes that imports Beer popularity is not only diverse in taste, but also highly recognizable, and its accompanying cultural meaning is also an important reason for attracting consumers. “In the past, we were proud to drink a box of beer for one person. Now consumers are beginning to savor the beer.” Imported beer is also very particular about drinking methods. Different types of beer require different types of glasses, such as open cups and closed cups, as well as thin and thick cups.

Imported beer bars continue to emerge

“May, June, Painting House,” DM, GQ... Last year to the first half of this year, the city’s imported beer themed bars continued to emerge, and some restaurants and hotels began to introduce foreign beer. Mr. Wu, head of GQ Bar, told reporters: "Imported beer is a major trend."

The DM bar has been popular for a year, and it is almost full at 10 o'clock in the evening on a working day. “Summer is the peak season for the sales of beer. Since the summer, tourists have been increasing.” A Yong told reporters that many guests would like to buy a few bottles of home drinks after drinking imported beer at the bar, so they took advantage of the trend in April this year. Import beer store.

Besides importing protagonists in high-end venues such as bars and restaurants, imported beer also takes a place in supermarkets of supermarkets such as Century Lianhua and Wal-Mart. Currently, there are more than a dozen brands and more than 20 kinds of single products. According to the person in charge of the imported food zone of the Century Lianhua South State Store, the sales volume of imported beer has increased by about 10% annually in the past three years. At the beginning of this year, Fortune Mall imported supermarkets added 70 to 80 categories of imported beer, and now there are more than 100 varieties. According to reports, its sales of imported beer in July reached 10% to 12% of the total supermarket sales.

The market is also slowly growing

“Yangyang Beer” has risen and flourished in Wenzhou, and it is also worrying whether it will repeat the phenomenon of the “wholesale” and “blow-off” of the wine market.

Xu Liang, president of the Wenzhou Wine Industry Association, told reporters that since last year, the exposure of imported beer in the liquor market has suddenly increased, and more and more people are eyeing the big cake in the imported beer market. Since last year, there have been merchants in the urban areas successively importing beer stores, such as the pink elephant living museum at Wenzhou Wenbo City Dongzhe think tank creative base and the Qimeng Wine World imported beer store.

However, the risk of importing a beer business is high. "The beer business needs to invest a lot of money, and imported beer generally has two months of sloshing at sea, and the beer's shelf life is very limited, if there is no timely sales will be backlog. In addition, the high price of imported beer, to really be among consumers It will take time to spread and popularize."

“Like Wenzhou people who had been keen to drink Budweiser and used to drink '35', the future development of the imported beer market is not yet known, and the market has to grow slowly,” said Xu Liang.

Mr. Liu believes that the industry, imported beer to quickly spread in the market and will not be soon, so blindly follow the trend of investment is likely to cause a swarm of bees phenomenon, the best merchants first try to "Yang beer" concept to popularize, in foreign The risk of the circulation of beer will only be reduced.