The magical drug pusher has recently fallen into the whirlpool of national sniper

The overwhelming advertisements have won the "God" altar's Hongmao medicinal liquor, and recently fell into the whirlpool of national sniper, because of what? False propaganda is that "poison" is not alcohol, the relevant departments are not well regulated... or both. In fact, there are many Mongolian medicines like Hongmao medicinal liquor, and they all have a history of "legendary". Hongmao medicinal wine may die, but "Montei" will not die.

One day in 1988, the Inner Mongolian boy Wu Liji broke into the Shanxi Datong Evening News Agency. He took a newspaper and asked for 10 consecutive advertisements as a template. Prior to this, he had been rejected by many newspapers. The sample he had in his hand was extremely touted by a kind of oral liquid called "Yang Zhenhua 851". It was not like a serious advertisement.

The person in the advertising department of "Datong Evening News" took the job. If they don't pick up, Wu Liji can only pull a car oral liquid back to his hometown Hohhot.

The sample in the hands of Wu Liji comes from a guy named Wu Bingxin. The same distributor of "Yang Zhenhua 851", the sales of Wu Bingxin, who worked as a worker at the Baotou Mining Bureau, smashed a few streets in Wuliji. After careful study, Wu Liji finally discovered this secret weapon.

After the advertisement of Datong was released, the 400 boxes of products pulled up by Wu Liji were sold out quickly. He took the newspaper of Datong and processed it in various cities in Shanxi. The money recovered every day was packed in sacks.

He suddenly found that making money can be as simple as that.

Under the promotion of marketing geniuses such as Wu Bingxin and Wu Liji, “Yang Zhenhua 851” became China's most well-known health care product. The advertisement hit the golden time of CCTV and became the designated product of the Asian Games. More and more people are joining the dealer team, and advertising is becoming more and more special. If it was not the criticism of the media in 1991, and the strict investigation by the Ministry of Health, "Yang Zhenhua 851" may be the Wahaha of today.

However, Wu Bingxin and Wu Liji have already trained a team of smashing gods and medicines. These young people will go to the big rivers of the motherland and open up a new world.

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Every year in the first month and autumn, Inner Mongolia Hohhot will hold the “Inner Mongolia Medicine and Health Products Merchants Conference”. At that time, the hotel hotels in the city were full, and the catering, service and tourism were estimated to increase by 40%.

Just like Putian Hospital monopolizes private hospitals across the country, with Wu Bingxin and Wu Liji as head wolves, Inner Mongolia has formed a complete marketing chain for pharmaceutical health products, called “Monte”. An early leader of Meng sent himself to count that 85% of the country's medical and health care products are from Inner Mongolia, with more than 500,000 people, and annual sales are about 10 billion yuan.

They put the most important investment conferences in their hometowns twice a year, and returned home.

The “Inner Mongolia Medicine and Health Products Investment Promotion Association” brought together national health product manufacturers. This is the time for Mongolian members to nugget. Once they find a product with a gimmick and win the agency, they will soon become a multi-millionaire.

This is a road to getting rich that has been verified by countless people.

After "Yang Zhenhua 851" lost. Wu Bingxin got the distribution right of "Union No. 1" and ran to Nanjing. By 1992, the sales of Ang Li No. 1 in Jiangsu had reached 15 million yuan, and in 1993 it reached 100 million.

In 1994, Wu Bingxin, who had savings, developed three oral liquids. His sales were 125 million yuan. Two years later, his annual sales exceeded 8 billion yuan. He has been regarded as Everest since then. While the peers were still posting newspaper advertisements, Wu Bingxin had changed positions. He brushed the three advertisements into the farmers' pig pens. He has built a marketing network that covers even more than the ubiquitous China Post.

Wu Bingxin's student Wu Liji also found a new product, a pair of shoes that can make diabetes self-healing - the famous medicine magnetic shoes. His sales are mainly in Xinjiang and Chengdu, and it is very normal to sell four or five thousand pairs of shoes in one event. A report in Chengdu at the time recorded that tens of thousands of people gathered in Xiyu Street to line up to buy medicine magnetic shoes, so that traffic was paralyzed.

All the radio stations are in the special lectures on the broadcasting of magnetic shoes. The lectures are so attractive that the portable mini-radio suddenly sells locally.

The history of the "Mengpai" is roughly the history of the change of the Chinese mass media. From the newspapers, to the wall, to the community, and finally, they found their position on the TV screens of the third- and fourth-tier cities.

In China, the largest advertising company is not P&G, not Coca-Cola, but a Mongolian company. In those cities where international brands are dismissive, the products that have been marketed are gradually becoming kings.

Before 2000, local newspapers and local TV stations in China, including provincial satellite TVs, 1/3 to 1/2 of the advertisements came from Mongolian; China’s second-rate movie stars, the main advertising contract came from Mengpai products.

Mengpai products support China's second-rate film and television actors, and also hold up the local media's rice bowl.

The red peach K, the sun god, the Chinese glutinous rice, the Haci five-line needle, and the Yansheng Baobao liquid have become the national explosion of the gods. From 1995 to 2000, Mengpai produced several billionaires every year.

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When Wu Bingxin and Wu Liji marched to the peak, the 32-year-old Du Haijun got the national general agent of “Hong Mao Medicated Wine” in Liangcheng County, Inner Mongolia, and began selling this medicine to the whole country.

The main curative effect of Hongmao medicinal liquor is to treat arthritis. This is a common disease in Inner Mongolia, but with the spread of sales, Hongmao can cure more and more diseases.

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