China Internet Medical is rushing into the outbreak of BAT
China's Internet has developed rapidly, and online medical services that are integrated with the medical industry have emerged. The popularity of mobile terminals has pushed medical services to a personal development direction and will become a policy to improve China's medical dilemma. China's Internet giants BAT (Baidu, Ali Group and Tencent) have a positive medical layout, and the business model and target value are also significantly different.
The current situation of the Internet medical environment
Under the aging trend, medical expenditure will increase substantially, and all countries face challenges such as increased social burden and insufficient medical resources. China is no exception. The popularity of Internet medical and mobile terminals is expected to be an antidote to improving the long-term resource allocation and poor service experience in the medical environment in mainland China.
China's medical industry has a long-standing problem of uneven resource allocation. According to the China Health Statistics Yearbook, China's tertiary hospitals account for only 7.6%, but they are responsible for 47% of the diagnosis and treatment business. The supply and demand structure is also uneven, resulting in a tight doctor-patient relationship, low medical quality and poor medical experience.
To this end, the Chinese government has successively introduced policies related to medical reform since 2012. In 2014, the pharmaceutical e-commerce platform was even more widely used to sell prescription drugs, which enabled Chinese pharmaceutical manufacturers to enter the e-commerce field on a large scale. Telemedicine has also led to the emergence of various online medical services, including doctor-patient communication and registered consultations. In addition to improving the efficiency of medical resources, it can also drive drug sales or bring business opportunities to offline medical services.
In 2015, the "Internet +" policy has further increased the growth of Internet medical services. Doctors' multi-point practice, grading medical treatment system and medical separation and advancement have all brought opportunities for Internet medical entrepreneurship and accelerated the accumulation of huge amounts of medical and health materials. .
4 major service models
The existing Internet medical platform can be roughly divided into: a doctor-patient communication platform with a medical service as the core, a doctor service platform and a registered consultation platform; a chronic disease/health management platform with a health management as the core, a wearable device platform and a community Platform; pharmaceutical e-commerce platform, pharmaceutical home delivery platform and drug information platform with drug service as the core; payment platform and medical big data analysis platform supported by the entire medical system.
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