New perspectives on intelligent hardware: AR, medical robots and visual inspection

　　 1 Primary market investment "new perspective"

The forefront of the primary market: "Jianlong Technology" and "Titanium Robot" lead AR, medical robot financing

1. “Jianlong Technology” won 50 million A+ rounds of financing, and AR has repeatedly received attention from industrial capital.

On September 12, Nine Dragons Technology won the 50 million A+ round of financing from the BOE Group's lead investment, Jinggong Hongyuan and other funds. Following the launch of the first generation of XLOONG sports smart glasses in July, the company deployed the next generation of the world's leading AR products. In addition to providing sufficient funds for sustainable development, this round of financing is to accelerate the launch of this product.

Founded in May 2015, Xiaolong Technology is a mobile internet company specializing in the development of smart glasses products and augmented reality technology. The founder of the company is Shi Xiaogang. The company has a number of core technologies and patents in the fields of hardware, software, optics, augmented reality algorithms, etc. The team members are mainly from well-known hardware and Internet companies such as Huawei, Lenovo, Microsoft, etc., all of which are independently developed. Linked by Lenovo, Xiaolong Technology has become the only Chinese team that has cooperated with Lumus. Lumus has a unique lens waveguide technology that offers the AR lens that has been recognized to be the thinnest, widest field of view and clear.

Nine Dragons Technology locates the vertical motion field of AR smart glasses. Handsfree smart glasses are the first products developed by them. Combining the characteristics of “information near-eye display” and “liberating hands”, the demand for pain points of sports people is solved. Unlike Google's Google Glass, which focuses on the developer market, the first generation of XLOONG sports smart glasses is a true consumer AR product that combines glasses, mobile phones, computers and more to provide the most professional sports support services. Has reached thousands of pairs. The company's second-generation products are expected to target the hololens, making it a lightweight, lower-cost experience-level product.

What is the inspiration for BOE to invest in “Yulong Technology”? We believe that the AR industry has broad prospects, and AR's market space and industrialization prospects are even better than the VR industry. At present, the domestic AR industry is in the market start-up period (introduction period). With the influx of influential industrial giants such as BOE, the industrialization process of AR is expected to accelerate in the future.

As a revolutionary visual technology, AR has a much larger market space than VR. According to the data of Analysys think tank, a large number of AR intelligent hardware will be introduced to the market from 2016 to 2018, such as augmented reality head-mounted display, vehicle HUD, educational augmented reality hardware, etc.; The AR market revenue will increase significantly. According to Digi-Captical's forecast, the global AR market will reach 120 billion US dollars by 2020, which is three times that of the VR market.

AR applications are in the market start-up period, and the birth of “killer” products has accelerated the industrialization process. From the AR life cycle curve, AR is still in its infancy. The maturity of the three supporting technologies has promoted the rapid development of the AR industry, namely tracking and positioning technology (mainstream research direction is SLAM), virtual object generation technology and display technology (mainly 3D imaging technology and projection display technology). From the product point of view, the "PokemonGo" mobile game jointly developed by Nintendo, NianticLabs and other three teams counted as the first phenomena-level AR+LBS mobile game. Since the release of PokemonGo on July 6, 2016, players have been madly sought after. We believe that the popularity of PokemonGo reflects the good market prospects of consumer-grade AR products, and the birth of “killer” products has accelerated the industrialization process.

AR industry chain: not yet fully mature, the industrial value of each link has to be explored. The AR industry covers hardware, systems, platforms, development tools, applications, and consumer content. However, as an immature industry, AR has a relatively thin industry chain and fewer participating companies. From the perspective of tiered AR industry chain: 1) accessory layer: hardware performance is the bottleneck; 2) tool layer: the main competitive focus for each manufacturer; 3) application layer: wide application, the main opportunity comes from AR+ industry leading innovation; 3) Channel layer: Users are more sticky. Once the scale is formed, it is expected to maintain the advantage.

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