Internet Health: What will happen in 2015?

Status: Internet is penetrating hospitals

Beginning in the second half of 2013, the Internet medical field has gradually attracted the attention of capital and the public, and innovation has emerged one after another. By the end of this year, many applications have emerged in the hospital's pre-hospital, in-hospital, and post-hospital stages.

At present, the changes in the medical status of these applications are mainly to improve the efficiency of medical treatment. Wang Ming, co-founder of Medical Doctor 160, took the Peking University Shenzhen Hospital as an example to illustrate the help of the appointment registration function for hospitals and patients. Peking University Shenzhen Hospital, when they first started to contact with doctors 160, the number of outpatients per day was 6,000, and the outpatient building was full, because the outpatient building was designed to accommodate only 7,000 people. Later, through several years of attempts to make an appointment for registration through the Internet, the outpatient appointment for Peking University Shenzhen Hospital has now exceeded 50%. Now the number of outpatients at Peking University Shenzhen Hospital is about 10,000, and 5,000 a day is booked online, and the order is much better. Many departments have already achieved 100% appointments, and the order is very good. "In the past, this hospital was the highest peak around 10 o'clock in the morning. The way to see the doctor through the wrong peak was about half of the time at around 10 o'clock. When there was no one in the afternoon, there are now many people who make the hospital The number of outpatient clinics has been greatly improved. Now they gradually want to cancel the toll collection and gradually realize it through the network." Wang Ming revealed.

Before the pre-diagnosis market, the registration and consultation platform, there is a common problem, that is, the best doctors are rarely on these platforms, because these doctors are not short of money, but lack time, and they do not bother to answer headaches and brain heat. Ordinary medical advice, they are more likely to challenge difficult cases.

But with the development of Internet medical care, more resources have been discovered. At the end of November 2013, the trial operation of Green Apple Mobile, which was officially launched in March 2014, was followed by the “acquaintances and doctors” after the main consultation, that is, the doctors and patients who were online, who had already met online before, and the health of green apples. At present, the coverage rate of the top three hospitals in Shanghai is 100%, and the proportion of doctors at the director or deputy director level of the top three hospitals on the green apple health platform is about 50%. Wang Xiaochun, head of Green Apple Health Beijing Market, revealed that Green Apple Health is working hard to find some middle-aged doctors, including deputy directors, or doctors who have just been promoted to director level. "This part of his skills and abilities are very strong. In some well-known hospitals, they are classified as 'second echelon', but if they are placed in other hospitals, they must be the 'first echelon', we hope to put these Good doctors dig out."

Yang Hongqiao, chairman of Core Lianda Technology (Beijing) Co., Ltd. concluded that the practice of green apple health proves that the big experts in the hospital can still go to the Internet platform, as long as you can target the "just need" of doctors and patients. Before the company, it was mainly to do mobile medical solutions in the hospital. At present, it is also trying to follow up after the patient consultation. Yang Hongqiao revealed: "In the process of deployment, there are a large number of patients and doctors who are willing to do this."

Although the industry has always believed that the innovation of Internet medical care is mostly outside the hospital walls and does not touch the core of medical activities, such awareness may be refreshed.

Medical treatment 160 is the official appointment registration platform of Shenzhen Health Bureau and Dongguan Health Bureau. However, before the establishment of Medical Treatment 160 in 2009, the two founders did the hospital infection software. This software system and various systems within the hospital To dock, in this system, millions of medical records are deposited every year. In the future, it is very possible to get through the hospital.

Wang Ming revealed that “medical treatment 160 has been able to form a very deep platform in Shenzhen and Dongguan, because we interact with HIS in real time, not a manufacturer or multiple manufacturers.” He further revealed that doctor 160 is already trying to do After the follow-up work, "We have cooperated with some of the larger cancer hospitals such as Xiangya Hospital and Provincial Cancer Hospital in Changsha, Hunan Province, and formed cooperation on diseases such as liver disease, kidney disease and tumor to realize Internet platform."

Question: Confusion inside and outside the courtyard wall

The rapid penetration of the Internet into the medical sector has also raised some new questions and reflections at the government level and in the industry.

At present, medical institutions themselves also hope to strengthen communication and interaction with patients, but there are some confusions in the process. One of the contents of Xu Lijian, director of the website management department of the Beijing Public Health Information Center, is to manage the portal of the hospital. He said that the current medical institution website also encountered some confusion:

First of all, online services. Information related to hospitals are in the hospital's HIS (Hospital Information System, a medical information system) system, the vast majority of Beijing HIS system is independent information, because the hospital to ensure financial security and personal information security. "How is this information transferred to the Internet system? This is the most important content of the hospital at present, and it is also very difficult for us to feel." He said.

Second, the interactive exchange aspect. Every hospital is also very keen to provide relevant services to patients through the website, but doctors are very busy most of the time, so when facing the majority of people coming to the hospital's website to ask questions, it is relatively difficult for the hospital to organize doctors to answer questions. It is very large and it is rare to encourage doctors to ask questions online in a profit-driven way.

Third, how can medical institutions and enterprises cooperate. There are a lot of doctor-patient consultation websites, most of them are dealing with doctors, and doctors are encouraged to answer questions from patients online. From the hospital's point of view, the hospital still has some ideas, because for the hospital, after his doctor asks questions, the next step involves the hospital to practice more problems, the doctor may take the patient away, this is The hospital is a risk point. Therefore, the hospital is confused about doctors asking questions online through the enterprise platform.

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