Walgreens and United Bozi merge: new ideas for domestic medical O2O
2015 is destined to become a landmark year in the history of Internet medical O2O.
On December 31, 2014, Walgreens, the largest chain drugstore operator in the United States, announced that it has completed the merger with Bosch, the largest pharmaceutical distributor in Europe. The company name was changed to Walgreens and the Bozi Group. The stock code was changed to "WBA". For the Internet giants interested in entering the online medical O2O, this is another stimulant. As the "Year of the Wind" in the development of medical O2O: In 2014, not only the giants such as Ali Jingdong, but also the pharmaceutical e-commerce, and the wave of mobile medical entrepreneurship and financing.
With the entry of giants and the optimistic capital market, the momentum of medical O2O development in 2015 will be even stronger. Due to the sensitivity and professionalism of the medical field, the current medical O2O has not yet reached a mature development model. However, the high-profile acquisition behavior of global pharmaceutical giant Walgreens has provided new ideas for the development of medical O2O.
Medicine O2O: The last piece of the retail industry "Blue Ocean"
In 2014, the Internet giant made a big push into medical O2O, and finally established a three-pronged position in the pharmaceutical platform. At the same time, although mobile medical entrepreneurship is also welcoming the industry, and continues to be optimistic about the industry and capital markets, it is still not enough to form a mature business model, inciting the medical O2O market.
As the last blue ocean in the retail industry, medical e-commerce is the last battle for the Internet giant to seize the traditional retail industry. In 2014, domestic medical O2O developed well. In January, Alibaba Group officially announced that it will invest 1.3 billion yuan into the pharmaceutical e-commerce company CITIC 21st Century Co., Ltd., aiming at the qualification of third-party trading platform for drugs in 95095; August 22, 1 The No. 1 store was approved by the State Food and Drug Administration and became the first comprehensive e-commerce enterprise to obtain this qualification. On December 23, Jingdong Mall once again obtained the qualification of Internet drug transaction service A certificate issued by the State Food and Drug Administration.
The pharmaceutical health industry has become the last "cake" for Internet e-commerce and online retail. In 2013, China's pharmaceutical e-commerce scale was 4.26 billion yuan, accounting for less than 0.7% of the entire e-commerce market, but compared with 1.66 billion yuan in 2012 and 400 million yuan in 2011, the average growth rate exceeded 200%. The field of pharmaceutical retailing is the most challenging and important part of the Internet retail sector. With the increasingly loosening of national regulatory policies, the Internet giant continues to infiltrate and re-combines logistics, passenger flow, information flow, and cash flow, and shifts the profit model. The future growth of the pharmaceutical retail industry is expected to reopen.
Mobile medicine: money is willful
The so-called mobile medical APP refers to medical applications based on mobile terminal operating systems such as Android and Apple. It is mainly divided into five types: medical products, e-commerce applications, applications for professionals to understand professional information and query medical reference materials, and to meet medical advice. Application of consultation requirements, appointment registration and medical guidance, consulting and comment service platform, and subdivision function products.
2014 is the “year of blowout†for mobile health entrepreneurship and financing. According to the statistics of the investment and financing database of the Arterial Internet Medical Research Institute, there were 140 domestic Internet medical venture investment events in the past five years from 2010 to 2014. Among them, the number of financing transactions in 2014 was 80, and the amount of financing disclosed was 609.743 million US dollars, which was close to the total number of transactions and financing in the previous four years.
According to the statistics of Ai Media Consulting, there are more than 2,000 mobile medical APPs in China at present. At the same time, the scale of China's mobile medical market in 2012 has reached 1.86 billion yuan, an increase of 17.7% over the previous year. In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan. On March 17, 2014, American health medical software manufacturer Castlight Health was officially listed on the New York Stock Exchange. On the first day of its listing, it was widely sought after by the market. Its share price soared nearly 1.5 times, which aroused the infinite number of domestic mobile medical entrepreneurs. enthusiasm.
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