In recent years, the topic of “big health†has continued to have a high degree of attention. The so-called big health model is not the cause of the disease, but the risk factor that affects health. Some industry insiders said that the core of the big health model is personal health management, scientifically eliminating or reducing health risk factors to achieve the purpose of protecting and promoting health. When it comes to science, it naturally requires professional guidance. Although China's medical resources have been extremely uneven for a long time, so that "difficult to see a doctor" has become a problem that the public has to face, the emergence and rapid development of mobile medical applications have made people more likely.
The public can manage personal health issues in their daily lives through mobile medical apps. Taking Ping An’s O2O health care service platform, Ping An’s doctor, as an example, following the launch of fun rewards such as “step by step†to motivate people to pay attention to daily health self-management, they have recently added new gameplay – healthy live broadcast. Through the form of healthy red-person video interaction, the gradual upgrade will help the health of the whole people.
Choose mobile medical to open a new fashion for health management
As people gradually become more comprehensive about their health, their health concept has also begun to shift from the “disease of taking medicine†to the “great health†about life. The natural convenience advantage of the mobile medical platform with the help of Internet technology has enabled people to realize more possibilities in daily health management. Compared with traditional medical treatment, “medical treatmentâ€, mobile medical “prevention-based†concept is more in line with people's current needs for health management. According to the third-party agency Ai Media Consulting, the market size of China Mobile Medical, which just needs to be generated, will exceed 12.5 billion yuan by the end of 2017.
It can be seen from the practice of Ping An’s doctor that the advantages and functions of the domestic mobile medical platform in “preventing diseases†are being vigorously explored. As we all know, the big health industry includes health consulting management, medical and health care products, nutritious health foods, and leisure health services, and many other production and services closely related to human health. It can be said, compared with the traditional health industry, Health Industry provides not only products, but healthy living solutions.
Ping good doctor as the first mobile medical practitioner, the family physician and specialist advisory services online as the entry point, with the mining, analytics and big data applications, to provide users with a personalized daily health and medical information management services from the "big health" category to help users create a healthy life. As the most important core product of Ping An Group's investment in the health care sector of up to tens of billions of yuan, Ping An has launched the “Step by Step Gold†project in December last year as the first step in cultivating the healthy habits of the whole people. The golden way of stimulating people's enthusiasm for sports and better managing their own health. Many users who participated in the “Step by Step Gold†activity said that by walking and fitness, the physical and mental state has been well adjusted, and work and life are more spiritual.
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