[Viewpoint] Where is the medical representative's future?
A few days ago, it was reported that in November 2016, the Huangyan District Commission for Discipline Inspection was stationed in the Fourth Discipline Inspection Group to verify the situation. On the evening of August 19 of that year, at the invitation of the sales representative of the pharmaceutical company, the doctors of the Third People's Hospital of the District Luo Zhong, Wang Hongfei, Wu Xinjun, Gu Hongwei Li Rongwei came to a hotel to accept food. On February 15th, five doctors from the Third People's Hospital of Huangyan District, Taizhou City, Zhejiang Province, received a serious report on the banquet of the pharmaceutical company due to violation of regulations.
Similar things have happened many times in the recent past: CCTV exposed Shanghai, Hunan University Hospital doctors received medical representatives rebate (commission), some medical management departments introduced rectification measures, "no medical representatives to the hospital", "not allowed to provide medical representatives to doctors "Contacting methods", "not allowed to participate in the entertainment activities of medical representative organizations", etc.; when individual medical academic conferences donated "gifts" to participating doctors, the relevant departments issued a notice "not allowing doctors to participate in academic conferences held by the pharmaceutical industry". This is undoubtedly a multi-method approach to plugging and dismantling the traditional market channels for pharmaceuticals.
Just because the "meal" is going to deal with the pharmaceutical representative customers, then the future of the pharmaceutical representative industry should go away? It is necessary for medical representatives to calm down and seriously consider how the pharmaceutical market under the rigid policy should be developed.
Seeking truth from facts, putting an end to doctors "taking money from under the table" should be said to cut off the interest chain between doctors and medicines, so that doctors can obtain decent sun pay by relying on technical labor. It is a good way to improve the pace of medical reform in public hospitals, regardless of the doctor or the doctor. The prescriptions should abide by the relevant national policies to regulate the management of the industry. As a medical representative, we should handle the correct and sunny cooperation relationship with medical institutions and doctors. We cannot use some methods that do not have the intention of “bringing†or “buyingâ€. To develop the market, but to abide by the rules and regulations, use smart eyes and scientific analytical thinking to find and develop a pharmaceutical market with certain value.
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