Google Glass Recession Developer How to Bet Hardware Entry
There aren't a few new technologies that can be advertised like the Google Glass. Since its launch in 2012, Google Glass has been seen as "the next major product." Fashion models take it with catwalks, while casinos, bars and cinemas prohibit consumers from bringing it because they are afraid of stealing or stealing. Time magazine also named Google Glass as one of the best inventions of 2012.
But less than three years later, Google Glass suddenly disappeared. Google announced in January that it would stop accepting orders for Google Glass and shut down its Explorer development program, which allows consumers to buy a pair of Google glasses for $1,500.
Google Glass did not win too many users before the end. For example, I saved this $1,500, because after I tried it, I found that I would become a "cross-eyed" when I put it on. There are even people who refer to users wearing Google glasses as "glassholes."
However, for developers, the sudden departure of Google Glass made them feel unprepared. After Google released Google Glasses, many entrepreneurs "hopped on the boat", hoping to seize the opportunity first. Especially for small startups, they want to get a first mover advantage.
But when Google announced the cessation of the Explorer project, these entrepreneurs faced a cruel reality: they invested a lot of development funds for a platform, but the platform suddenly collapsed.
Matthew Goldman, CEO of Wallaby Financial, said: "If you sit down and think about it, look at our efforts to develop applications for Google Glass, we have not paid off." Wallaby Financial developed for Google Glass An app "Pay With Wallaby" is available to help users get the most out of credit card points.
Goodman said that when he heard about Google Glass, he immediately realized that it was a perfect platform. As a result, Wallaby Financial launched Pay With Wallaby in February 2014. When paying at a retail store, users can ask in advance which credit card Google Glass uses.
Goodman said the app attracted 5% of the Google Glass user base, but did not build a real business based on this. He said: "We finally realized that this device was not as practical as it was originally thought. This is not a device that people want to wear on their faces all day. Unfortunately, we didn't realize it when we developed the application. These ones."
In the face of this difficult situation, Goodman made a decision that a savvy entrepreneur would normally do: shift the target. Instead of continuing to mourn the demise of Google Glass, it applies the experience accumulated in the development of applications to other wearable devices, such as Pebble and Apple Watch smart watches.
Dan Olszewski, director of the Wiener Business School at the Wisconsin Business School in the United States, said the risks posed by Google Glass are unique. The success of this technology is critical for developers to develop new eyewear applications, but these developers have no control over the acceptance of Google Glass. If the carrier disappears, then the quality of the application will not help.
According to Google, Google has not completely abandoned the glasses project. Google executive chairman Eric Schmidt said in March that Google will continue to develop Google Glass because it is so important that Google can't give up.
However, Google’s previous announcement of closing the Explorer project left the industry with a terrible situation for Google Glass. Even if you can return to the market in the future, it will be difficult to succeed.
Alibish Mitra, the augmented reality application Blippar CEO, expects head-mounted devices to become more popular in the next three years, but the main users are businesses, not individual consumers.
Blippar has developed an augmented reality app for Google Glass that allows users to interact with the world around them. The app is supported by brand manufacturers, and Blippar uses augmented reality to display ads when users look at specific items.
Security Camera Surveillance camera is a semiconductor imaging device, which has the advantages of high sensitivity, strong light resistance, small distortion, small size, long life, and anti-vibration. Surveillance cameras in security systems.
Image generation is currently mainly from CCD cameras, and the stored charge can also be taken out to change the voltage. It has the characteristics of anti-vibration and impact and is widely used.
Security Camera Surveillance camera is a semiconductor imaging device, which has the advantages of high sensitivity, strong light resistance, small distortion, small size, long life, and anti-vibration. Surveillance cameras in security systems.
Image generation is currently mainly from CCD cameras, and the stored charge can also be taken out to change the voltage. It has the characteristics of anti-vibration and impact and is widely used.
Security Camera Surveillance camera is a semiconductor imaging device, which has the advantages of high sensitivity, strong light resistance, small distortion, small size, long life, and anti-vibration. Surveillance cameras in security systems.
Image generation is currently mainly from CCD cameras, and the stored charge can also be taken out to change the voltage. It has the characteristics of anti-vibration and impact and is widely used.
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