How much money did Mindray, Lian Ying, Yu Yue and Xinhua smash in CMEF?

Every May, Shanghai's huge "Clover" pavilion has experienced a huge embarrassment, and the medical personnel of the five lakes and the four seas hang around here, and then rushed to end. The 77th CMEF can be described as gorgeous, and many people have also had a heated discussion on some of the tall booths: the huge cost of participation is not worth it? Will SMEs become more and more inconspicuous here?

Grand show, spending geometry?

The author's article before the CMEF "Shanghai CMEF booth map released: GPS and UMY is the rhythm of the two forces against each other! It is mentioned in this exhibition that the domestically produced people are concentrated in Hall 2, occupying the most important position. At the exhibition site, the luxurious style of this area once again refreshed people's understanding of the “luxury stand”. Faced with these booths, many people in the industry also started discussions on how much it cost. As a person from the (chi) industry (gua) (qun), I will give you a glimpse of:

The most important cost of a booth is mainly the booth rent (official public price of 2,200 yuan / square meter), construction and renovation, personnel and other management costs. (Some of the data comes from industry insiders, for reference only, if there is any omission, please correct me.)

Mindray Medical

First look at CMEF's VIP frequent guest Mindray: the area is about 1200 square meters, the rent is 2.64 million; the specific renovation cost is not clear, according to the industry average of 2,000 yuan / level, about 2.4 million; the exhibition team nearly 200 people, according to the per capita travel about 2500 The yuan calculation is about 500,000 yuan; the other large expenditure is the new product promotion video and brochure produced in the previous period. The video broadcasted by Mindray’s “Tianmu” is to continue to expand and upgrade the “two-year-old communication campaign” of the previous two years, and to become “the heart of the future”, and to integrate the latest product information. On the grand stand, it looks very dazzling.

Industry insiders estimate that because of the specific booth structure and size, video customization will cost hundreds of thousands to 1 million. In addition, as one of the most invested companies in the industry, there are about 7-10 new products each year. It is listed, and most of them will be available in the form of a live conference during the CMEF Spring Meeting. The cost of this part is not clear at present; it does not calculate other costs such as prototype transportation, catering, etc. Such a booth costs about 6-7 million.

Joint film medical

In the CMEF stage, the appearance of the CMEF has become more and more amazing, and it has become one of the most prolific protagonists in the exhibition without any suspense. The area is about 1500 square meters and the rent is 3.3 million. In terms of decoration, he is also one of the most luxurious. According to an industry veteran of the exhibition industry, the materials used in his home are all low-key and luxurious, and the unit price of the decoration is naturally far. Non-general companies can reach, about 4,000-5,000 yuan / ping, the total price of about 7 million; because the joint film headquarters is in Shanghai, the number of personnel travel is much less, temporarily not counted; excluding the activities of the site, publicity materials production, etc. The rent and decoration alone are close to 10 million, which is really staggering.

There are many people who comment that the filming is so extravagant. However, perhaps it is such a high-profile, the trajectory of the brand to enter the market and gain recognition is greatly shortened, bringing about nearly 2 billion yuan in shipment in 2016. We also hope that Lian Ying can truly succeed in the market and add new templates for the growth path of national medical device brands.

Pressure Relief Valve

Pressure Relief Valve,Stainless Steel Constant Pressure Adjust Valve,Sanitary Stainless Steel Adjust Valve,Hygienic Constant Pressure Adjust Valve

Wenzhou Gaoya Light Industry Machinery Co.,ltd. , https://www.hongyafitting.com