Jingdong enters the Internet hospital to create a closed loop of medical e-commerce

If the patient is often too difficult to register because of illness, or is too far away from the hospital to go to the hospital, so that the disease is delayed, such troubles may be improved with the continuous improvement of the Internet medical model.

Recently, the Wuzhen Internet Hospital under the micro-medical company officially entered the Jingdong platform, and the two parties will jointly create a closed-loop medical service for consumer-oriented health consultation, online diagnosis, and online drug purchase. Jin Enlin, general manager of Jingdong Medical City, said that after entering the Jingdong area, Wuzhen Internet Hospital will rely on the platform advantage of Jingdong and the medical resources of micro-medicine to provide one-stop medical treatment for users across the country, especially in grassroots and remote areas. Services to improve the accessibility of medical services and ease the problem of medical treatment.

For a long time, there has always been an imbalance in the supply and demand of medical resources in the health care field that has received much attention. On the one hand, China's medical resources are concentrated in economically developed regions, especially in the first-tier cities such as Beishangguang. On the other hand, the distribution of high-quality medical resources to large hospitals has led to the normal situation of patients with “small diseases entering large hospitals”. The large hospitals that were originally targeted at the “treatment of acute and dangerous diseases, incurable diseases and personnel training” were all overwhelmed, resulting in overcrowding, resulting in “difficult to see a doctor”; but at the same time, ordinary hospitals and primary medical institutions showed the opposite situation. .

In this context, as a supplement to traditional medicine, Internet medical care is increasingly welcomed by users. China Internet Network Information Center (CNNIC) released the "37th Statistical Report on Internet Development in China". As of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of Internet users. Among them, the highest utilization rate of Internet medical services in the pre-diagnosis period - the total utilization rate of online medical care information inquiry, online appointment registration and online consultation and consultation is 18.4%.

The "Wuzhen Internet Hospital" section jointly launched by Jingdong and Wuzhen Internet Hospital will further extend medical services from pre-diagnosis to post-diagnosis and post-diagnosis, providing users with self-diagnosis, precise appointments, online consultation, remote consultation, online referral, Closed-loop health care services such as e-prescribing and online drug purchases.

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