Johnson & Johnson's 4.3 billion acquisition of Abbott's ophthalmology is just the tip of the iceberg: What have been done in Johnson & Johnson in these years?
Johnson & Johnson, born in 1886, is a century-old enterprise familiar to the people. Since 2006, after the acquisition of Pfizer's consumer health division, Johnson & Johnson has become the world's largest, most comprehensive, and most diversified distribution of healthcare companies, businesses involved in consumer goods, pharmaceuticals, medical equipment three main areas.
At present, the Johnson & Johnson family has the world's sixth largest consumer goods company, the world's most comprehensive medical equipment company, the world's sixth largest biotechnology company, the world's fifth largest pharmaceutical company, headquartered in New Brunswick, New Jersey, USA. It has more than 265 subsidiaries in more than 60 countries and employs nearly 126,500 people.
As the health care field has received more and more attention, Internet giants such as BAT, Apple, and Google have begun to develop in depth. And senior medical and health companies like Johnson & Johnson are naturally unwilling to lag behind. Through integration and mergers and acquisitions, Johnson & Johnson not only keeps pace with the times in the intelligent transformation and upgrading of the medical and health industry, but also cooperates with the Internet giants in mobile medical and big data. The field also has the strength to be underestimated.
On March 14 this year, Johnson & Johnson acquired medical device company NeuWave for $55 million to acquire the soft tissue microwave ablation technology developed by the latter. On September 16, Johnson & Johnson acquired Abbott’s Abbott Eye Care division for $4.3 billion. Abbott Ophthalmology produces equipment and contact lenses for cataract and LASIK vision correction surgery. Frequent shots in the medical field also highlight the ambition of Johnson & Johnson.
In addition, the Johnson & Johnson family's medical business incubators are blooming all over the world, covering medical equipment, medicines, health care, health technology and medical solutions. It is not the "selling medical consumer goods" and "selling band-aid" Johnson and Johnson in the eyes of most people. How did Johnson & Johnson build a medical empire? How to infiltrate Internet medical care step by step? The author has detailed the layout of Johnson & Johnson in the past two years.
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Starting from mobile health, step by step penetration of mobile medical
In January 2014, Johnson & Johnson officially launched the 7-minute workout app, which provides a simple fitness experience that includes high-intensity aerobic and resistance training. In addition, the APP can formulate intelligent training indicators according to the user's initial health level, and increase the exercise intensity according to the user's exercise condition. In November of the same year, the number of downloads reached 1 million, and Johnson & Johnson began to step into the mobile market step by step.
In addition, Johnson & Johnson also actively woos strategic partners to expand the market and enhance its influence. In March 2014, Johnson & Johnson's Depuy Synthes signed an agreement with MedTrak to develop CareSense software to improve the treatment and satisfaction of short-term patients and reduce medical expenses.
In May of the same year, launched the mobile health manager Care4Today? By Care4Today? Users can track and control their medications and treatments, and the platform can also set the correct medication dose and medication time to ensure that patients take medication on time and help them recover. Through cooperation and independent development, Johnson & Johnson has gradually entered the field of health management from mobile health.
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Johnson & Johnson officially launched the 7-minute workout app
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