"Difficult to see a doctor" is a big problem in the field of people's livelihood. With the deepening of the "Internet +" strategy, the combination of the medical industry and the Internet has become increasingly close. Under the pursuit of capital, a group of mobile medical companies such as Dr. Chun Yu and a good doctor have been born, which not only improves medical efficiency, but also improves The medical experience is convenient for the patient. However, the National Health and Family Planning Commission recently said that the treatment of medical diagnosis on the Internet is not allowed to start, which has once again raised concerns about the prospects of mobile medical care. Where is the future of mobile healthcare?
After the rise of mobile medicine, relevant departments have been discussing a question. On such platforms, is the service provided by doctors a medical problem or an ordinary consultation question? How to define whether there is any violation? “The medical industry has a very important feature, which is related to human life, so everyone is more inclined to be conservative.†At the 2015 China Mobile Conference Mobile Medical Sub-forum, Wang Hang, the founder of Good Doctor Online, said that this is also the development of the mobile medical industry. The reason for the slower, but now there is no big problem, the overall is good.
However, due to the lack of policies, the advancement of mobile medical care is also difficult. Among them, mobile medical charges are a big problem. Zhou Yi, founder of Yikangkang Technology Co., Ltd. said that entrepreneurs now emphasize big data and the number of users. The actual essence is that there is no way to make it a reasonable service charge model.
At present, at the policy level, mobile medical services do not have real national standards, resulting in some large hospitals simply unable to charge, doctors can not obtain legitimate benefits through the mobile medical platform, so few doctors pay attention to mobile medical, and mobile medical enterprises There is no way to make a profitable benign model.
"We can only gain income by doing private medical examinations, even military physical examinations, and using some curves. If there is a clear definition of clear policies in the nature of medical services, I think mobile medical development will come." Zhou Wei said.
Another important reason for the slow development of mobile medical in China is that the health insurance industry is not developed enough. Kang Kang's blood pressure chairman Zeng Mingfa said that the US mobile medical care is paid by the insurance company. Insurance companies control costs, in order to control costs, they will actively participate in the health management of customers, making them less sick. The good news is that at the beginning of June this year, the State Council issued a document allowing for preferential taxation on health insurance, and policy guidance is already in place. Mobile medical care must be combined with insurance, which will be a new path.
How to mobilize the enthusiasm of doctors is a key issue in solving the development of mobile medical care. "Now many hospitals believe that mobile medical care is to let doctors clearly mark the price to earn money, and the hospital does not do anything. This actually returns to the old topic of doctors practicing or personal practice." Zhang Yusheng, founder of Xinglin, believes that In essence, doctors should control their own time, but the resistance of policy pushdown is very large, and more entrepreneurs are needed to provide more and better services for such doctors. For example, hospitals oppose individual practice on the grounds that individual doctors have limited capabilities and need to collaborate. In fact, the Internet can replace this kind of collaboration to some extent. When several doctors manage a patient at the same time, they can share the cases and at the same time, when the patients change, they can work together to find a solution.
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