At the end of April, Huakang's panoramic financing of 200 million yuan became the largest single financing in the mobile medical field since 2015. On May 12th, the Internet medical service platform “ Care for Medical Treatment 160†announced that it has received RMB 130 million B round of financing, and its valuation has now reached USD 100 million, setting a new high for peers.
Behind the mobile medical fever is the China Mobile Medical Market, which was hailed as the last “gold mine†of the Internet in the “Internet Plus†era. According to the "China Mobile Medical Market Special Research Report 2915" released by Analysys think tank, the scale of China's mobile medical market reached 3 billion yuan in 2014. With the advent of the explosive development stage of the mobile medical market, it will exceed 20 billion yuan in 2017. However, some insiders pointed out that at present, almost all mobile medical companies have a serious dependence on capital in the process of development. Many enterprises are still in the stage of “burning moneyâ€, and some enterprises have not yet established a profit model. There will be a large number of mobile medical companies being eliminated.
Even if it is currently connected to the hospital information system, it directly connects with the hospital registration and charging system, and expands to the "patient mobile service platform" for inspection report inspection and parking guidance, and its profit model is not clear.
Phenomenon: More than 700 people use the WeChat medical service daily average of only 30,000 yuan per day
On July 8 last year, the “Patient Mobile Service Platform†of Foshan Traditional Chinese Medicine Hospital was officially launched, becoming the first mobile Internet hospital in Foshan and the first mobile Internet Chinese hospital in China. The patient only needs to pay attention to the WeChat service number named “Focus Chinese Medicine†and bind the Foshan Health Card. Then, the mobile phone can be used to complete the appointment or the registration on the service number, and the registration fee and medical fee can be paid through WeChat payment. This avoids long queues in the cumbersome visits such as registration, waiting and payment, and saves time for visiting. This service is very popular among patients. In the short month after the launch, it attracted tens of thousands of fans to the “Traditional Chinese Medicine†WeChat service number.
At present, the “Traditional Chinese Medicine†WeChat service number has nearly 100,000 “fansâ€, and the daily use of WeChat registration accounts for 10% of the hospital's daily average outpatient volume of 7,000. However, at present, the daily account of the hospital through WeChat payment is only about 30,000 yuan. According to this calculation, the number of patients who use WeChat registration is only 40 yuan per person, which is far lower than the per capita outpatient medical expenses of the hospital. "This shows that most patients who use WeChat registration only use WeChat to pay the registration fee, and do not use WeChat payment when paying medical fees." The relevant person in charge of Foshan Traditional Chinese Medicine Hospital said that because WeChat payment cannot be bound to the medical insurance card, Patients with medical insurance cards generally choose to queue up to pay for medical bills at the toll window. In addition, some patients have reservations about the security of WeChat payment.
Foshan First People's Hospital has also encountered the same problems as Foshan Traditional Chinese Medicine Hospital since it opened the WeChat registration and payment of medical expenses on July 28 last year. Why can't WeChat payment be bound to a medical insurance card? According to the relevant person in charge of the Information Department of the Social Security Bureau of Foshan City, the medical insurance card is not an ordinary financial card, and cannot be bound to the WeChat account as an ordinary bank card. In addition, for the sake of data security and the standardized use of social security funds, it is impossible for the Social Security Bureau to open the interface of the social security settlement system to every hospital or related software development enterprise.
Analysis: The method of booking registration is not obvious
According to informed sources, the “patient mobile service platform†of Foshan Traditional Chinese Medicine Hospital is costly. The platform was developed by Kingdee Medical Software Co., Ltd., plus operating, maintenance and promotion costs, totaling more than 2 million yuan. The reason for paying for this fee is not the Foshan Traditional Chinese Medicine Hospital, but the Industrial Bank Foshan Branch, which has a cooperative relationship with Foshan Traditional Chinese Medicine Hospital.
More than 2 million yuan in development and operating expenses, the current average daily running account is only 30,000 yuan, how to achieve profitability? In this regard, the hospital said that the implementation of the project is not to increase the hospital's income, but to truly achieve patient-centered, optimize hospital business processes. The Industrial Bank Foshan Branch avoided talking about the project's construction funds and profit model, but said in response that in July 2014, Foshan Traditional Chinese Medicine Hospital raised the demand, medical information development company design and implementation, Industrial Bank Provided fund settlement guarantee for project operation, and jointly implemented the “Patient Mobile Service and Payment Software Projectâ€. The relevant personnel of Kingdee Medical Software Co., Ltd. also stressed that according to the development plan, the system of the project in the future will fully support multiple user portals and payment methods, and the registered medical information can be shared to the regional health information platform. However, the patient's personal visit information is independently deployed by the “private cloud†of Foshan Traditional Chinese Medicine Hospital, which is stored in the server of the hospital, and the information security is independently controllable. Kingdee Medical Software and other partners of the project are unable to obtain patient information, and it is impossible to profit by collecting patient information.
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